🍕HEADS-UP — •
When a prospective client is looking through a list of potential freelancers to work with on their project that client on Upwork does not care about you.
You need to assume that the only thing that client cares about is what’s in it for them.
They don’t care about your current job or career, pets name or anything like that all they care about is
What can you do for them today!!!
RESULTS
Tell her your whole strategy around that and you will do exceedingly well.
HEADSHOTS 👤 — •
🧩 Focus on what’s most important,
Get something that shows your face clearly and doesn’t have a busy background.
⚠️You don’t need to do a photoshoot, you’re not going on the cover of Forbes magazine… at least maybe not yet
KEYWORDS 🔑 — •
After deciding what Niche & Service(s) you want to render, you need to research what clients are looking for in your field
Use SPECIFIC key terms that only relate to YOUR SERVICE & what you’re trying to rank for.
What you want to do is when you’re going through the jobs that are out there you want to search a ton of different terms and you want to write down the ones that just keep coming up in your space
unique words ideally that could only be used in your space for example, if you do web development “Web” not great “Development” not great “Web development” also not great.
What I found that typically works extremely well is looking for specific terms representative of Tech Terms Specific platforms…
BIO DESCRIPTION 📑 — •
If there’s one thing that you want to focus on more than anything else in your profile overview — • it is going to be those first two sentences. That’s what’s gonna pop up first and that’s what people are gonna see first so that’s gotta be top-notch
The other thing that’s going to be extremely important in all of this is going to be your HEADLINE that’s gonna pop up in search too. It needs to be descriptive and needs to be punchy and it needs to be extremely short.
You do not have a lot of real estate here you need to come out of the gate swinging
An overview structure that I found works well:
1• Your open sentences that’s what’s people see when your profile comes up
2• Good fit clients… focus on the clients struggle, that need solution
3• Benefits of working with you
4• CTA
PORTFOLIO 💼 — •
You don’t need 100 work examples in fact you only need 3 minimum viable portfolio examples but just make them very good.
How to create a portfolio — •
It is worth it to put in most of your effort in this process into those work examples because if you can nail them that will sell clients for you.
THE VIDEO INTRODUCTION 🎥 — •
it definitely adds an extra layer of depth to your profile and is nice to have, but tbh, this isn’t a requirement…
TESTIMONIALS 💡 — •
Clients do not want to feel like they’re gambling their money on you, let previous client reviews speak for the quality of your delivery
See this post — • How to get Testimonials
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PROPOSALS 📥 — •
If there’s anything you need to master, it’s the art of crafting compelling proposals and pitches.
• Understand the Brief
• Highlight Your Value
• Provide a Clear Action Plan
Watch this — •
